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Northstar • SXSW '23 Brand Partnership Proposal

🎯Campaign Objective: Develop a compelling brand partnership proposal to secure funding for Northstar’s debut presence at SXSW 2023 — a week-long artist retreat and live showcase rooted in mindfulness, music, and education. The objective was to position Northstar as a values-aligned cultural platform and secure financial backing from brand partners who aligned with its mission of collective growth and creative expansion. The campaign aimed to merge brand storytelling, strategic alignment, and cultural relevance to attract funding across music, wellness, tech, and community sectors.

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Strategic Brand Partnership Campaign

Project: Sponsorship Deck, Brand Partnership Strategy, Experiential Retreat & Showcase
Role: Marketing Strategy, Brand Strategist, Deck Designer, Partnerships Lead, Event Producer
Format: Sponsorship Deck, Branded Event Activation, Wellness Retreat, Live Music Showcase

🧭 Project Overview: A strategic partnership and sponsorship campaign designed to bring Northstar’s multidisciplinary vision to life at SXSW 2023. The proposal deck introduced Northstar’s ethos, bridging art, technology, healing, and entrepreneurship through an immersive retreat experience and flagship showcase called The Playground. The deck was used as both a storytelling tool and investor pitch, ultimately raising over $10,000 in sponsorship funding, including a new $5K brand partner (Too Lost). The resulting activation hosted panels, jam sessions, yoga, live interviews, and music performances in partnership with 24/7 Artists, Too Lost, and Devine Wellness.

View Northstar Proposal

🧠 My Approach

I led the development of this co-branded partnership proposal to position Northstar as a cultural force at the intersection of wellness, music, tech, and creativity. Grounded in Northstar’s core ethos — “Create Yourself, Together” — I shaped the deck’s visual and verbal identity to reflect a collective journey of self-discovery and community innovation.
 

My approach fused creative strategy, brand messaging, partner targeting, design, and experiential campaign planning to attract mission-aligned sponsors who value intention, impact, and culture-forward collaboration. I crafted a story-first structure that bridged mindfulness and music culture, visually aligning wellness branding with SXSW’s creative energy. The result was a cohesive, pitch-ready asset that clearly communicated Northstar’s value — ultimately securing over $10K in funding, including a $5K investment from music distribution company Too Lost and a $2.5K investment from Devine Wellness thus proving the power of intentional storytelling in high-stakes partnership pitching.
 

🔎 Key Focus Areas:
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  • 📄 Proposal Concept & Development: Designed the full partnership deck to position Northstar as a leading multidisciplinary brand across art, tech, and wellness

  • 🎯 Strategic Positioning & Brand Messaging: Aligned language, tone, and layout to reflect Northstar’s identity and its cultural, social, and commercial value

  • 🤝 Sponsorship Acquisition Strategy: Identified potential sponsors and tailored messaging to secure funding from mission-aligned brand partners

  • 🧩 Partnership Alignment & Vision Building: Articulated brand synergy across multiple launch partners including 24/7 Artists, The Function, and REALM

  • 🎨 Visual Direction & Layout: Used storytelling and design to bring clarity and emotional resonance to complex, multi-activation programming

📈 Outcomes

  • 💰 Secured $10,000+ in funding, including a $5,000 investment from Too Lost

  • 📊 Designed and pitched a comprehensive partnership deck that attracted mission-aligned investors, wellness brands, and music tech companies

  • 🤝  Closed multiple sponsorship agreements with brands like Devine Wellness and Too Lost, expanding visibility across wellness and music-tech markets

  • ✅  Added Too Lost as an official Northstar brand partner through direct outreach and proposal delivery

  • 📤  Positioned Northstar as a cultural force in music, mindfulness, and community innovation at SXSW 2023

  • 📣  Leveraged the proposal to generate future brand interest across tech, music, wellness, and education industries

  • 🎟️  Produced a sold-out official SXSW showcase, spotlighting emerging talent and community-driven creative initiatives

  • 📍 Led the two-day Northstar House activation + The Official SXSW Playground showcase, featuring panels, jam sessions, art installations, and more during SXSW

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