MAJORMOOD Monday's Newsletter
🎯Campaign Objective: Build and nurture a highly engaged audience through introspective, music-centered storytelling delivered weekly via email. Integrate this content across Instagram, YouTube, and Spotify to deepen connection and create multiple content touchpoints—while offering brands authentic opportunities to sponsor a value-rich creative platform.
Cross-Channel Editorial & Community Growth Campaign
Type: Weekly Newsletter + Cross-Channel Storytelling
Role: Writer, Editor, Campaign Strategist, Creator
Format: Flodesk Newsletter, Instagram Content, Spotify & YouTube Playlists
🧭 Project Overview: MAJORMOOD Mondays is a weekly newsletter campaign blending music, storytelling, and self-reflection to foster community and drive engagement. This transformative, storytelling-driven newsletter campaign combines lyrical analysis, personal anecdotes, and visual storytelling to spark reflection, build community, and expand brand loyalty. Each issue highlights a different artist, track, or cultural moment—designed to leave readers with a deeper sense of connection to both music and self. "A Mood For Every Monday."
🧠 My Approach
MAJORMOOD Mondays was built as a long-game brand vehicle — one rooted in emotional resonance and cultural positioning. I focused on blending self-reflection, music journalism, and campaign strategy into a cohesive content experience. My approach centered on intentional cadence, reader retention, and cross-platform storytelling. From playlist integration to audience feedback loops, each element was designed to keep the audience emotionally tethered and culturally aligned with the MAJORMOOD ethos. I built this series from the ground up — developing the voice, visual tone, content rhythm, and brand architecture for MAJORMOOD Mondays. My process blended storytelling, audience engagement strategy, visual design, and community feedback to drive growth and optimize performance over time.
🔎 Key Focus Areas:
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📝 Editorial Strategy & Writing: Authored weekly long-form reflections that fuse lyrics, life lessons, and spiritual introspection into a compelling brand voice
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📬 Email Marketing & Analytics: Built and managed newsletters in Flodesk, optimizing for mobile engagement, click-through rate, and retention
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📈 Cross-Platform Promotion: Integrated Instagram posts, story swipe-ups, and Spotify/YouTube links to build a multi-touchpoint reader journey
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📣 Sponsorship & Brand Integration: Created branded blocks for product placements and campaign tie-ins without compromising content integrity
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🎨 Visual & Content Design: Designed all visuals, graphics, and section layouts to deliver a cohesive and immersive experience
📈 Outcomes
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📨 Sent 14 total newsletters with an average open rate of 39.1%, and 7 issues reaching 47%+ open rates
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📌 Maintained a 1.5% average click rate with a low unsubscribe rate (1.1%), proving reader loyalty
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📈 Grew subscriber base organically through Instagram stories, opt-in links, and MAJORMOOD content ecosystem
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💡 Positioned newsletter as a sponsorship-ready vehicle, with dedicated product slots and embedded CTAs for direct sales
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🔗 Drove traffic between Instagram, Spotify, and Flodesk using cross-channel strategy and playlist curation
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🧠 Captured thoughtful testimonials and recurring reader feedback, reinforcing the emotional resonance of the content