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MAJORMOOD Media Partnerships Proposal

🎯Campaign Objective: Develop and deliver a premium partnership proposal for MAJORMOOD Media to secure brand sponsorships across three flagship content pillars — MAJORMOOD Eclipsed, MMood Street, and MMood Mondays. The goal was to present MAJORMOOD as a creative media platform capable of delivering impact-driven content and immersive campaigns that bridge music, street culture, and community storytelling — while offering brand partners co-ownership in culture through editorial features, commercial placements, and collaborative activations.

Brand Partnership Pitch Deck

Project: Co-Branded Partnership Proposal
Role: Founder, Brand Strategist, Deck Designer, Partnerships Lead
Format: Brand Partnership Deck, Digital Campaign Plan, Tiered Sponsorship Menu

🧭 Project Overview: This multimedia pitch deck was designed to attract brand partners aligned with MAJORMOOD's values of creative expression, cultural evolution, and intentional storytelling. Spanning podcast interviews, live event coverage, and editorial storytelling, MAJORMOOD Media offers direct access to a cross-platform audience invested in music, identity, and social impact. The deck outlined tiered sponsorship opportunities, past performance metrics, and cultural alignment touchpoints for brands seeking to integrate authentically into the MAJORMOOD ecosystem.

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🧠 My Approach

I designed the MAJORMOOD partnership deck to invite brands into an ecosystem of co-creation — not just visibility. By offering editorial integration, street-style content opportunities, and multi-platform storytelling, I positioned MAJORMOOD as a culture-forward platform for brands seeking deeper resonance with their audience. The tiered structure (MINOR, MAJOR, MOOD) emphasized collaboration over sponsorship, encouraging creative alignment and long-term investment.

I led the strategy, concept, and design for the MAJORMOOD Media partnership deck, shaping brand language and sponsorship architecture around MAJORMOOD's three core content verticals. I curated content links, integrated platform analytics, and strategically positioned editorial, commercial, and community value across three sponsorship tiers.  
 

🔎 Key Focus Areas:
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  • 🎨 Brand Voice & Messaging: Developed cohesive, values-based brand language tailored for partner alignment across wellness, fashion, music, and media sectors.
    📈 Sponsorship Strategy: Designed tiered partner levels (MINOR, MAJOR, AND MOOD) with content access points, audience data, and collaborative offerings.
    🧱 Content Ecosystem Mapping: Illustrated the synergy across MAJORMOOD Mondays, Street, and Eclipsed to showcase full-funnel brand touchpoints.
    🔗 Platform Integration: Embedded Flodesk newsletter performance, social media highlights, and podcast viewership metrics to build credibility.
    📣 Partnership Invitation: Included branded co-post examples, audience testimonials, and cultural highlights to invite brands into meaningful collaboration.

📈 Outcomes

  • 💰 Secured $10,000+ in funding, including a $5,000 investment from Too Lost

  • 📊 Designed and pitched a comprehensive partnership deck that attracted mission-aligned investors, wellness brands, and music tech companies

  • 🤝  Closed multiple sponsorship agreements with brands like Devine Wellness and Too Lost, expanding visibility across wellness and music-tech markets

  • ✅  Added Too Lost as an official Northstar brand partner through direct outreach and proposal delivery

  • 📤  Positioned Northstar as a cultural force in music, mindfulness, and community innovation at SXSW 2023

  • 📣  Leveraged the proposal to generate future brand interest across tech, music, wellness, and education industries

  • 🎟️  Produced a sold-out official SXSW showcase, spotlighting emerging talent and community-driven creative initiatives

  • 📍 Led the two-day Northstar House activation + The Official SXSW Playground showcase, featuring panels, jam sessions, art installations, and more during SXSW

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