Soulja Boy x
Crypto Money Records Proposal

To secure buy-in from Soulja Boy’s team, I strategically blended music, culture, and Web3 in a proposal that felt both authentic and opportunistic. I conducted deep archival research, surfacing old tweets where Soulja expressed interest in NFTs and embedded those directly into the deck to root the collaboration in a story only Soulja could tell. By designing a highly visual pitch that mirrored Limewire’s early 2000s nostalgia with modern crypto culture, I helped position the campaign as a full-circle moment in his career.

This intentional, artist-forward approach ultimately led to Soulja Boy performing with Lil Bitcoin at the Limewire Metaverse Music Festival and helped legitimize Crypto Money Records as a serious player in Web3 music. I led this partnership campaign from concept to delivery — blending brand strategy, creative research, and visual storytelling to illustrate both Soulja Boy and Lil Bitcoin as web3 pioneers. 
 

🔎 Key Focus Areas:
​

• 📊 Deck Design & Strategic Framing: Crafted a visually compelling proposal tailored to both the music and web3 industries.

• 🧠 Cultural Research & Creative Insight: Unearthed past Soulja Boy tweets about NFTs to highlight his web3 credibility and longstanding interest in crypto.

• 🎯 Partnership Positioning: Framed the NFT drop as a values-aligned, future-forward move for Soulja’s brand, rooted in digital legacy and innovation.

• 📝 Creative Copywriting: Wrote narrative-led copy that communicated brand mission, artist utility, and NFT value in artist-facing language.

• 🔗 Stakeholder Alignment: Ensured vision buy-in from artist management, web3 platforms, and LimeWire organizers.

• 🌐 Campaign Visioning: Outlined performance strategy and post-announcement marketing pathways to maximize visibility across web3 + hip-hop audiences.