24/7 Artists
Investor Proposal
🎯Campaign Objective: I was contracted by 24/7 Artists to position their company as a disruptive and investable player in the music-tech landscape by creating a compelling investor pitch deck aimed at securing early-stage capital. The objective was to articulate the platform's cultural relevance, technical innovation (MIMO), and community impact in order to attract mission-aligned angel investors and seed round backers.
Strategic Investment Partnership Pitch
Project: Investor Deck for Pre-Seed Fundraising
Role: Brand Partnership Strategist, Deck Designer, Marketing Strategist
Format: Investment Pitch Deck (PDF), Copywriting, Narrative Design
🧭 Project Overview: A mission-driven investment deck crafted to attract pre-seed capital for 24/7 Artists — a platform designed to simplify the business of music for independent artists and their teams. Through thoughtful messaging, brand voice refinement, and strategic visual direction, this pitch highlighted both the company’s innovation and its emotional resonance. The deck fused data-backed insight, creator pain points, and platform value propositions to position 24/7 as an essential force in the creator economy.
🧠 My Approach
This deck was designed to reframe 24/7 Artists from a community platform into a scalable, investable business. I refined the brand’s voice and simplified the investor proposition while keeping its cultural ethos intact. To strengthen urgency and relatability, I incorporated real screenshots from industry executives including executives from Def Jam Records, TEMS’ team, Vic Blendz, and Mannywellz text messages to founder Yudu Gray with the exact pain points 24/7 solves. This decision grounded the pitch in proof, not theory. My strategic storytelling helped clarify the market problem, highlight the team’s insider advantage, and tighten the narrative that eventually contributed to closing early-stage funding.
I led the strategic vision and brand positioning of the deck, combining storytelling, market data, and product differentiation to make a compelling case for investment.
🔎 Key Focus Areas:
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📊 Investor-Facing Copywriting: Developed compelling narrative arcs and value propositions tailored to potential investors
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🧩 Product Framing & Messaging: Explained 24/7’s ecosystem — from community to MIMO — in a clear, emotionally resonant structure
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📸 Visual Proof of Concept: Used real screenshots as evidence of community need and product-market fit
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🎯 Deck Design & Flow: Built the structure and layout to guide investor attention across impact, market opportunity, and financials
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🔍 Differentiation Strategy: Positioned 24/7 against competitors while highlighting its founder-led credibility and mission-first values
📈 Outcomes
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📄 Positioned 24/7 as a market-ready company with cultural credibility and scalable tech innovation
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💬 Strengthened investor narrative by fusing data, emotion, and real-world creator feedback
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📥 Helped secure post-deck investor meetings, including early angel investment
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🔁 Deck became a foundational template for future investor and partnership outreach
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🧠 Enhanced founder pitch clarity and refined how 24/7’s offerings were communicated to the investment community