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MAJORMOOD Street • SXSW '24

A multimedia podcast + marketing campaign in partnership with 24/7 Artists & The Digilogue. Produced live at The Digilogue’s DigiDays '23 two-day music & tech conference in New York City — this multimedia rollout features interviews with emerging talent & hosted productions from MAJORMOOD and Vibe With Vee. I was contracted by 24/7 Artists to lead the media hub strategy from pre-production to post-launch — blending live podcast coordination, brand partnership alignment, and content marketing to deliver a high-impact media experience. My work spanned hosting, production, artist relations, logistics, full-scale content strategy, and multi-phase distribution — with a focus on spotlighting authenticity and connection through curated conversations highlighting independent artists.

Strategic Partnership Multimedia Marketing Campaign

Type: Live Podcast Production + Content Marketing Campaign
Role: Host, Lead Project Manager, Marketing Strategist, Creative Producer
Format: Podcast Series, Video Reels, Live Interviews, Experiential Activation

🎯Objective: Lead the creative production and content marketing strategy for the DigiDays Media Hub in collaboration with 24/7 Artists and The Digilogue. The goal was to amplify emerging artist voices through two original podcast series (MAJORMOOD and Vibe With Vee) while building brand equity and audience engagement across multiple platforms. This activation prioritized high-quality, multi-format content — including full episodes, short-form reels, and newsletter features — supported by a structured, five-week release plan spanning Instagram, TikTok, YouTube, and email marketing.

🧠 My Approach

I worked directly with Kevin Cruz (Director of Marketing, 24/7 Artists) and De Aundre Slater (Head of Artist Discovery, The Digilogue) to execute a two-day, high-volume media production that blended brand storytelling with scalable artist visibility. I led project management and creative production for the media hub activation across two podcast series — shaping the creative environment, production workflow, and full-cycle content execution. From pre-event setup and interview prep to post-production and campaign rollout, My approach blended experiential coordination, strategic content planning, and real-time collaboration with brand partners to maximize visibility, streamline operations, and elevate emerging talent across multiple platforms.
 

Key Focus Areas

  • 🗓 Run-of-Show & Operations Management: Managed scheduling, team workflows, and live logistics for both the media hub and the broader DigiDays conference in partnership with The Digilogue and 24/7 Artists.

  • 🎧 Podcast Production & Strategy: Hosted 7 artist interviews, guiding conversations around creativity, identity, and growth. Coordinated talent approvals, interview prep, and platform-aligned storytelling across both series.

  • 🎬 Creative Production & Set Design: Led the visual and logistical setup of the 24/7 Media Hub space — overseeing branding assets, equipment coordination, and environmental flow to ensure a seamless artist and guest experience.

  • 🎛 Creative Production: Managed set design, branding assets, equipment setup, and on-site media environment.

  • 🎥 Post-Production & Asset Creation: Collaborated with video editors to deliver full-length podcast episodes and 40+ reels, ensuring every asset aligned with brand tone, format guidelines, and cross-channel distribution needs.

  • 📣 Content Rollout & Marketing Campaign: Designed and implemented a 5-week campaign rollout across Instagram, YouTube, TikTok, and newsletter platforms — coordinating calendar, artist collaborations, and maximizing reach through timed teasers and cross-posting strategy.

📈 Outcomes

  • ​📊 Generated 39.7K+ views across Instagram Reels, with 70–89% non-follower reach

  • 💾 94 saves and 🔁 111 shares across the top 6 reels — key metrics signaling high-value, shareable content

  • 🌱 70–89% non-follower reach on all high-performing reels, proving strong organic discovery and audience growth

  • 🤝  Secured artist and partner co-promotion collaboration on all reels (MAJORMOOD, The Digilogue, 24/7 Artists), expanding reach and credibility

  • 🔥 Top-performing reel (Two32) earned 9.1K views, 403 likes, and 81.3% non-follower reach with only $50 in ad spend

  • 📧 Sustained engagement via weekly email campaigns, artist-tagged co-posts, and YouTube Premiere Watch Parties

  • 🎯 Proved ability to plan and execute a full-cycle media campaign with measurable impact across platforms

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